![]() ![]() Let’s explore brand perception, and why it’s so important. The thoughts and feelings people associate with your company determine why consumers choose one product with identical features over another – every time. Around 77% of consumers admit to making purchasing decision based solely on brand name.īrand perception is one of the reasons why it’s so important to get your brand right in today’s competitive world. You’re not the only consumer influenced by brand perception, either. Many of the choices you make, from which company to get your new dishwasher from, to which supermarket to visit, are related to your thoughts and feelings around the brand itself. If you evaluate your shopping habits through an objective lens, you’ll discover the majority of the products you buy are based on how you perceive a brand. Measuring brand perception regularly is how business leaders ensure they’re having the right impact on their audience. ![]() ![]() What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can influence everything from customer loyalty to demand. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |